Creating a Capture Plan for Small Businesses in the Government Marketplace

Brought to you by Maryland PTAC Partner, Govology

Many industry veterans estimate that between 40 – 80 percent of a prospect’s buying decision is made before any proposals are submitted. Do you want to put that percentage in your favor?

Capture planning is the process of identifying opportunities, assessing the environment, and implementing winning strategies to capture a specific business opportunity. There is a lot of information available about capture planning, but most of it is more applicable for large organizations with a wealth of human resources and established Government contracts.

In this webinar, we discuss how small businesses with limited resources can use capture planning to help increase win rates on government contracts — in advance of the solicitation phase. We walk through when and how to develop and execute a capture plan and how to translate it to your proposal.

We also provide a simple capture plan template and additional resources to help manage this essential business task.

Target Audience: Small business owners, marketing and sales personnel, project managers

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