Methods for Communicating Your Past Performance to Accelerate Government Sales

Methods for Communicating Your Past Performance to Accelerate Government Sales

If you’re looking for tactics and strategies on how to position and communicate your company’s past performance, this seminar will change how you market, communicate, and differentiate your products and services. An educational, fast-paced, and high-energy seminar, we look at how most companies market their “experience” and past performance, with moderate success and little to no differentiation. Then we’ll look at several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase the perceived maturity of your company. This seminar will be heavy on examples and strategy, which any company, small or large, can take advantage of. Whether you are an entrepreneur, small, or large business; regardless of targeting the public or private sector, this seminar will open your eyes to how you can more strongly market your company.

Tactics and strategies on how to capture and competitively communicate your company’s experience and past performance. If you’ve ever attended one of Mr. Frank’s sessions, this new session will completely change how you perceive and communicate the value of your company and its solutions.

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